Your data fuels the Internet

Online commerce and advertising can't work without it

Why Data Is Valuable

“Personal…aims to help people profit from providing their personal information…”

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It’s your life. Own it.

Everything you do online and on your mobile phone is tracked by companies trying to figure “you” out. This includes what you like, read and buy... as well as information about your kids, pets and friends. 

Companies are pocketing billions of dollars each year selling your personal data and precious time to advertisers. All of those “free services” don't seem quite so free when you see it that way.  


"Personal data -- digital data created by and about people -- represents a new economic 'asset class,' touching all aspects of society . . . Granting individuals control over their data is necessary to create a balanced personal data ecosystem."

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What they really want to know

Most tracking is aimed at figuring out two things: what you are likely to buy and how to influence your decision. You know yourself better than anyone. Personal will help you learn how to maximize the value of the non-sensitive data that companies covet, like:

  • Your favorite brands
  • How you like to travel
  • Future purchasing plans

Act like you own the joint... make them see things your way

Personal can help you use your data anonymously to connect to opportunities you actually care about. You can save time, make better decisions, and ultimately earn cash and savings of more than $1,000 each year (Personal’s secure, opt-in, permission-based marketplace is coming in 2012).  Use your power to demand that companies play by a fair and transparent set of rules if they want to access your data.

Companies will pay you directly to share information about products your data suggests you would find relevant. Personal’s marketplace will help you use non-sensitive, commercially-relevant data to match you anonymously to interesting opportunities. Our business model is simple – we take a small fee when you successfully monetize your data.

For example, an online travel company could request access to your Next Vacation gem. If you grant access, the travel company might show you tour packages or destination ideas that match the data in your gem. As compensation for giving the company permission to get to know you better, it might offer you a valuable discount on bookings or even pay you for your time. 

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Your data fuels the Internet