A new kind of company

An improved business model. We put people first, not companies.

A New Kind of Company

"Personal data is an asset and should be explicitly controlled by the owner. A whole new industry will emerge to provide people with the tools to effectively price their data."

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Democratizing data - an idea whose time has finally come

In today's always-on world, the importance of a trusted agent or "infomediary" to help people manage and represent their data is here. People will look back in years to come and wonder how companies ever thought they could control or own all of our personal data.

If Personal is free, how do we make money?

Personal's core services are free. But unlike free services that sell your data behind the scenes for their own profit, we align our interests with yours by helping you understand and realize the fair market value of your data. Think of us as an agent for your data.

Why should you trust us?

Even though we have a distinguished track record as a management team, and a stellar group of investors, we know trust is earned not given. We make it easy for you to take your data – and delete all copies – should you ever decide to leave. We passionately believe you have to give people the tools to leave, in order to earn their trust to stay.

A new model requires new principles

Your Rights

  • Ownership
    You are the owner of your data. Period.
  • Control
    You control what data you manage and how it is used.
  • Privacy
    You decide who gets access to your data and what they see.
  • Portability & Deletion
    You can easily take your data with you and delete it from our system.
  • Compensation
    You are the beneficiary of your data's economic value.

Our Responsibilities

  • Full Transparency
    Practice complete transparency in all that we do.
  • Simplicity
    Data sharing and opt-in tools will be simple and clear.
  • Security
    Provide the best-available technical and legal protection.
  • Anonymity
    Protect your identity when you want to remain anonymous.

If you believe any of these principles have not been faithfully followed, please contact us or tell us on Twitter @personal.

A new kind of company